If you are looking to get behind the wheel of one of the many fantastic Lexus models in Wasaga Beach area, then you have come to the right place. Lexus of Barrie is here to serve the residents of Wasaga Beach and the surrounding communities by providing exceptional customer service and helpful assistance in finding the car of your dreams. Our dealership is well-stocked with a full selection of new Lexus models as well as pre-owned Lexus vehicles available for you to buy or lease. We invite you to visit our dealership in Barrie and talk to one of our helpful automotive specialists about setting up a test drive.

The economy has struggled for some years, particularly since a major fire in late November 2007 destroyed many of the stores, due to a reduction in the number of tourists in an area where the primary shopping season is three to four months per year. In March 2017, the town passed its Downtown Development Master Plan, a 20 year strategy for significant redevelopment of the tourist area and adding a downtown to the business area. The goal is to improve tourism, diversify the economy, and rid itself of the “party town” image.

Over two million people visit Wasaga Beach every summer, attracted by the town’s freshwater beach (stretching 14 kilometers or 8.7 miles), swim in shallow (warm), clean water and enjoy the panoramic views of the Niagara Escarpment across the bay. There are many recreational trails that are used for hiking, cycling, cross-country skiing and snowmobiling. The Nottawasaga River offers game fishing and canoe routes.